MAIA LAPERLE
Hi. I’m Maia.
I craft copy for web, social, blogs, newsletters, and multimedia. Hey, wait a minute, here’s some right now!
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I also produce videos and podcasts from start to finish. Yes, that’s pre- through post production for all you film buffs and audiophiles out there. I make sure narratives are engaging, strategic, and polished for publication. Plus, I manage teams and timelines like a (very thoughtful and caring) boss.
But aside from writing and multimedia, I love bringing all kinds of big ideas to life. Whether it’s dialogue journalism, interactive theatre, or self-directed K-12 education, I’ve enjoyed swimming in all sorts of creative waters. So, please, bring me your creative challenges, your communication issues, and your wildest ideas.​
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Audio | Video | Copywriting
If you’re looking for something a bit more unfiltered, you can check out my personal newsletter, Baby Genius Book Club, a satirical newsletter for parents and anyone reading to kids.
You may already know how to read to children — but do you know how to read to incredibly smart children? Through my own extensive experience reading to budding geniuses with highly refined tastes, I give adults who read to kids a primer on all the difficult talking points, unexpected rhyme schemes, and interesting context behind both new and classic children’s literature.​
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TL;DR it's like CliffsNotes for picture books!
​​If you scrolled down here, you may be looking to learn a little more about me. And I'm flattered! So here we go:
Much like the three little pigs, I've learned (after some regretfully-flimsy first attempts) that the best material to build a story out of is bricks. I bring this masonry-style approach to all of my storytelling efforts, from documentary filmmaking and podcast production to writing ad copy and newsletters.​
I like telling deep, nuanced, and thoughtful stories and I also like to entertain people in a very un-serious way. Sometimes I get to do both of these things at the same time. I have a special interest in documenting people who find ways to live outside of or build alternatives to societal systems that don't serve them well.
As a copywriter, I've written video scripts for brands like New Balance, Michaels, Geiger Institute, and WebEx. I earned my master's in multimedia journalism from The University of Oregon and my bachelor's in fine arts from Massachusetts College of Art & Design.
